The cornerstone of international cricket competition, the Test match tour, has been transformed in recent decades. The pandemic of 2020 has left little in the relationships between nations untouched and it has pushed the international tour to a new extreme. The West Indies are more billeted than on tour: confined to two grounds with hotels on site, with Tests taking place only at those two venues and a single other tour game, contested by two teams made up of their own squad members.
While change has been recent – the West Indies played eight 3-day tour games in 2000 – the decline of the season-long tour was apparent much earlier. At least it was to those with an eye on cricket’s drift away from forefront of public attention. Ted Dexter had welcomed the introduction of one-day cricket to the English county game in the early 1960s. He led Sussex to the inaugural Gillette Cup final where he managed to defend a total of 169 and then retain the title the following year.
Eight years later, retired from the game (barring some Sunday Leagues appearances), Dexter wrote Wisden’s preview of Australia’s Ashes visit to England in 1972. He acknowledged the bold plan to hold ‘three one-day Tests’ in August, but was concerned that those were the only reference to one-day cricket.
The trouble with the Australian itinerary is that for more than half the time they will be playing what can only be considered friendly games with the counties. Not so long ago this gentlemanly basis of sporting competition was sufficient to keep the crowds amused but with the advent of sponsorship, win-money, man-of-the-match awards, etc., etc., the old format now seems hopelessly outmoded. Honour and glory, artistry and skills are now only given their due by your potential spectator if something depends on the outcome thereof. Not necessarily money; an extra point or two towards some goal may be quite acceptable. On the other hand a dozen or more games following one another in a pattern, each one played in a vacuum as on this tour, gives your cricket fan far too good an excuse to stay away if the weather is poor, if the star players are being rested or for any other minor reason.
The writing was on the wall last time Australia toured England. Since then Illingworth’s team in Australia has signally failed to halt the trend of dwindling gates for State matches. In fact it seemed that neither the State sides nor the M.C.C. could do more than go through the motions when there was literally nothing to play for. In no time at all the lack of interest on the field communicated itself to the watchers and I honestly think they swore to a man that they wouldn’t be taken for suckers a second time.
Surely it is not beyond the wit of man to involve a visiting team in the hurly burly in our own competitions. Points would need to be averaged up to decide how the maverick side was placed in relation to the others — either this or a concerted attempt made to find sponsors to put up prize-money–or, the ultimate in daring, to put up the prizes and promote the matches from within cricket and thus gamble a little on achieving a better return.
Otherwise I fear a situation where already hard-worked county players will be ever more content to take it easy against the tourists; the tourists will be just practising for the Tests and only the hardiest of cricket-watchers will pay to see them do so.
(Wisden 1972, “Welcome Australia”)
It was another seven years before Dexter’s recommendations were addressed. The touring team didn’t get an invitation to the County Championship; nor did cricket put any of its own money at stake to coax interest and excitement from the visitors and their county hosts. But sponsorship was found and Dexter appears to have taken it on himself to secure it.
For those who followed English cricket in the 1970s and 1980s, the names of its sponsors can probably be recalled as easily as those of our political leaders, chart-topping groups and Saturday night television programmes of that era. Gillette, Bensons and Hedges, John Player and Cornhill benefitted from an absence of commercial clutter on the BBC and in the first three cases from being the name of the respective competitions from their introduction. Schweppes, who paid for their name to complement the un-televised County Championship (1977-83), would be a easy-fair standard quiz question.
The name of the sponsor of the 1979 Indian team’s tour matches with the counties is far less well-remembered. Partly, this is because, unlike the other county competition sponsors they were not a household brand, pushing their product in supermarkets and newsagents. It might also reflect the lack of success of the ‘competition’ they sponsored. The name was Holt – not Holt’s the Manchester brewery – but a car care and chemical manufacturer. Wisden in 1979, welcoming the relationship, noted that “The scheme was devised by Ted Dexter and Mr Tom Heywood, chairman of Holt Lloyd International.” In the absence of further detail, I imagine Dexter, former England captain and PR executive, working away at the cricket-enthusiast Heywood until, after one particularly long lunch the corporate cheque book was produced.
That cheque carried the figure of £20,000 (£100,000 in 2020 terms), which would be shared by the Indian touring side and their county opponents, depending on results. The county judged to have given the best performance was awarded a trophy. There were also individual awards for outstanding players. India, across ten county matches, had almost £6,000 to aim for. A county could win £6,000 if it was the only side to defeat the tourists. To place this in its context, the West Indies won £10,000 as World Cup champions in the tournament that immediately preceded India’s tour.
Norman Preston had featured the details of these incentives to the touring team and hosts in his Editor’s notes to the 1979 edition of Wisden. The following year, the Almanack’s coverage of the India tour failed to mention Holt, or the existence of peformance rewards. Preston’s initials are printed at the foot of this tour review. He notes that ten first class games, including three of the Tests, were drawn, that India had a single victory – over Glamorgan – and lost to two counties. Wisden’s encyclopaedic reputation is in this narrow case undeserved.
To find the winners of the Holt Trophy in 1979, I have relied on the Lord’s Museum and its on-line catalogue. Within two folders of material relating to that tour – “Scoresheets, newspaper cuttings, statistics, press releases, correspondence, photographs” – the following examples of content are provided:
Includes spider diagram showing I T Botham’s innings of 137 in the third Test for England vs. India at Headingley, copy of Radio Times article on S M Gavaskar, press release relating to Holt Products’ sponsorship of tourists vs. counties matches, and photographs of the Holt Products Trophy and M J Procter, Gloucestershire captain, receiving the trophy from Holt Products after being chosen as winners of the award in 1979 for the best result against India.
Gloucestershire were the fourth county to play India, with the match at Bristol taking place on July 21-23, one week after England had amassed 633-5dec in their First Test victory. Gloucester fielded a first choice team – Sadiq Mohammed, Zaheer Abbas, Mike Proctor, as well as their home-grown players well-known for their one-day performances. India held the upper hand: underpinned by 137 from Gavaskar, the tourists were 200 runs ahead with Gloucester six wickets down in their first innings and all their overseas players dismissed. Phil Bainbridge and MD Partridge then put on 116 and Proctor declared 100 behind with the former in sight of a maiden ton. In murky light, Proctor took three quick wickets on the second evening and returned the next day to take four more. “Proctor allowed them no respite, bowling below full pace, but to a testing length and line,” Wisden reported on his analysis of 15.3-8-13-7. The home team’s top order then chased down the target of 203 at more than four runs per over.
That must surely have delighted Dexter: a see-sawing game, enterprising captaincy, marquee names performing to a high standard and contributions from county pro’s. Whether the prospect of a bonus had an influence, we don’t know. Nor do we know if the game was well-attended. Scanning the scorecards of the other nine matches, it appears that counties put out strong sides. The tourists came up against: Allan Lamb, Malcolm Marshall, David Gower, Viv Richards, John Wright, Ken McEwan, Clive Lloyd, Clive Rice and Richard Hadlee. Whether they were taking it easy is harder to tell.
Despite Wisden’s silence and India’s lack of success, Dexter’s initiative may have incentivised the counties to make a contest of their tour matches. Gloucestershire and Nottinghamshire were each £3,000 the richer for their efforts. By comparison, Somerset had collected £5,000 for their four match campaign to win the Gillette Cup.
The following year, the West Indies toured and Holt Products continued (or renewed) their sponsorship of the county tour matches. This time there was an eye-catching headline to the deal: the West Indies could net £100,000 if they won each of their 11 first-class county matches. One might wonder if the company bought lottery insurance, or took a calculated risk that such an outcome, faced with motivated opponents and the English weather was improbable. As a twelve year-old, absorbing cricket wherever I could find it, I validate Wisden’s assessment that “interest grew” in the county matches. The existence of the six-figure jackpot is the memory fragment that triggered the research for this article.
The tourists’ quest started, as tradition requires, at Worcester, where they secured a seven wicket victory, with most credit to Malcolm Marshall who took 7-56 in the the home side’s second innings. A curiousity of the game, the description of which takes up almost half of Wisden’s report, concerned Glenn Turner:
Worcestershire were desperately short of resolution in their second innings, which began with an out of character display by Turner, who stepped back and “slogged” at almost every delivery as he made 45 from 24 balls before stepping on to his wicket. The general interpretation was that Turner’s approach was linked with his strong criticism of the West Indians’ conduct on their tour of his native New Zealand in the previous winter. There were also suggestions that he had asked not to be selected for the match because of a back strain. The county’s cricket committee chairman, Mr Roy Booth, later interviewed Turner but an official statement was no more informative than that the club was satisfied that Turner has no grievances with them.
Leicestershire were defeated by an innings inside two days, with Greenidge scoring 165. In the maiden first class match at Milton Keynes, Northamptonshire lost early on the third evening; Richards and Lloyd both recording hundreds. The tourists then paused their challenge to take part in four county one-day matches (Prudential Trophy warm-ups).
Derbyshire, dismissed for 68 in their second innings, were the fourth victims in a nine-wicket defeat. The West Indies moved to Leeds and Lord’s for an international interlude, in the shape of the Prudential Trophy. They had reached the end of May with their hopes of claiming the £100,000 prize alive.
The county challenge was rejoined at Canterbury. A day was lost to rain, but captains Alan Knott and Clive Lloyd made first innings declarations to claw back time. The West Indies bowlers then got to work, dismissing Kent for 84 and setting up a target of 103 which was achieved, not without difficulty, with five wickets down. Another interruption for international cricket followed: the 1st Test at Trent Bridge. The West Indies won a close match by just two wickets. It was both the closest England would come to matching or beating their visitors and yet their only defeat of the series.
The middle game (number six) of the Holt Industries Trophy Challenge was at Hove. More bad weather and, in Wisden’s opinion, “the understrength home side” who had an attack of Imran Khan, Garth le Roux, Ian Greig, Jon Spencer and Geoff Arnold, brought an end to the quest on 16 June.
Three more draws, two rain-affected, left the tourists with a 7-4-0 record, and a string of entertaining innings and incisive bowling performances that entertained spectators immensely and may have raised the sponsor’s profile through radio and newspaper reports of the games.
The following summer, Holt Products again continued (or renewed) their sponsorship of the counties’ games with the tourists: the Australians. I cannot find a record of the incentive structure in place, but it appears not to have motivated the visitors, who managed just two victories. The second of which came late in the summer at Hove, which was again the scene of a significant match in the short life of the Holt Products Trophy. John Woodcock’s Editor’s Notes in the 1982 Wisden were very critical:
Less happily, following a match at Hove in which Sussex fielded a discourteously weak side against the Australians, Holt Products, whose sponsorship had been aimed at making these games between counties and touring teams more competitive, withdrew their support. If Sussex’s action was only partly responsible for Holt’s decision, it was still a pity, in what was a fine season for them, that on this occasion they misjudged their obligations.
Sussex had omitted six players from the team fielded in their previous County Championship match: captain John Barclay, Imran Khan, keeper Ian Gould and bowlers, Garth le Roux, Geoff Arnold and CE Waller. The match fell at the end of the third week of August, one week after the 5th Test at Old Trafford where England’s victory ensured they completed the series turnaround and retained the Ashes. The 6th Test at the Oval was to follow – not only an indulgence, but a dead rubber. Sussex had four matches remaining in the County Championship – a competition they had never won, but for which in August 1981 they were in contention. It appears that they preferred to conserve their star players and captain for that objective. Sussex won all of those four games, but fell two points short of the title which was won by Nottinghamshire.
Sussex were, of course, Ted Dexter’s own county team, which may have made this an uncomfortable denouement to his experiment. Was Dexter critical of his own county’s choice of priority – I suspect not? I also find something odd about Woodcock, a traditionalist, writing so harshly of a county showing such commitment to the County Championship. Barclay wasn’t saving himself and his bowlers ahead of Lord’s final; it was a tough run-in to the first class season that was his focus. The Sussex v Australia game encapsulates the problem Dexter had sought to solve and the dilemma that cricket continues to struggle with: balancing a domestic game with international commitments.
Dexter’s intention had been to incentivise interest and commitment through monetary reward. There is some evidence from these three seasons that the outcome was achieved, but there were also unintended consequences. From the perspective of behavioural economics (1), Dexter’s plan to make the counties’ games with tourists more competitive handed Sussex the permission to be less committed. Woodcock complained about obligations being unfulfilled, but those cultural and emotional ties that bind behaviour are loosened once a financial transaction is introduced. Unwittingly, by offering a performance bonus, Dexter enabled Sussex to, in effect, turn down the financal reward in favour of their other objective.
Touring teams continue to play counties, although with a reducing number of fixtures – Australia met just with Worcestershire and Derbyshire in 2019. The emphasis has shifted to the tourists gaining match practice, but rarely if ever against full-strength opponents. I am not aware of any initiative similar to Dexter’s that would provide context and incentives to perform in these games, whether in England or for Test teams touring other countries. With the benefit of hindsight, Dexter was less a visionary than an unsuccessful conservationist, unable to stem the current of change to international cricket tours.
- See the Haifa Day Care Centre Study, chapter 1, Freakonomics (Steven D Levitt & Stephen J Dubner)
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Descriptive language tends in two directions. One is the hyperbolic, where the notable is ‘incredible’, the amusing is ‘hilarious’, the inconvenient is ‘a complete nightmare’. The other direction is careful or casual understatement and it is often found in situations of danger.
In cricket there’s little more dangerous than being hit by the ball. And so the understated, off-hand description of a batsman being struck on the head by a fast bowler may include ‘the ball got big on him’ for the moment prior to impact; ‘sconned’, not for an incident in the Great British Bake-off, but for the thud of the ball onto head; and ‘wearing one’ for the outcome of being unable to elude the speeding ball.
Rarely has ‘wearing one’ applied more literally to a cricketer than to Stuart Broad at Old Trafford on the third day of the fourth Test.
Broad’s innings was brief. He played no stroke to his first two balls, ducking under a short delivery from Pankaj Singh. The following over, looking to increase the scoring rate to build England’s lead quickly, Broad drove at a full ball from Varun Aaron, before hooking successive short balls for six.
The next ball, the sixth of Broad’s innings, was also a bouncer. Broad aimed another hook but, with the ball propelled at 87mph it may have bounced higher, he played under the ball, which arrowed towards his eyes. The momentum of the shot, rather than any move to avoid the ball, swung Broad’s head to the right so the ball crashed into his helmeted head facing midwicket, rather than the bowler. The ball, perhaps through some minor misalignment of the helmet’s grill, forced its way under the helmet peak, breaking Broad’s nose.
Broad swivelled and moved back past his leg stump, after a few steps crouched and waved to indicate help was needed. All the while, the ball was jammed against his face, pinned in place by the helmet’s grill.Embed from Getty Images
I have found the image of Broad with the ball stuck hard against his face, inside the helmet, oddly unsettling. Much more so than the pictures of him bleeding onto the ground, or stitched and bruised. I cannot quite put my finger on what gives me such a strong instinctive reaction to that image, but I’ve tried to rationalise it and have identified the following possibilities and associations:
- the sight of an object lodged fast against the face suggests not just injury, but suffocation. The damage caused is continuing and needs urgent alleviation, not merely treatment.
- the ball is screening the wound, meaning the true extent of the injury has to be imagined until it is revealed.
- a projectile bursting into a body references warfare – not missiles and bombs, but their deadly side-effect, shrapnel
- it even conjures images of assaults by animals, their teeth or claws attached to the flesh
- the picture, in my mind, that it most closely resembles is that of a victim of 1970s football hooliganism with a dart in the nose.
Broad may return for the Oval Test, wearing a mask and wearing a replacement helmet when batting. If he does play, he’s sure to be tested with short-pitched bowling. Let neither he, nor anyone else, have the misfortune of ‘wearing one’ in that unsettling way.
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Father and son, a day trip from Manchester to the Lord’s Test. So long anticipated. I’m excited, but all too aware what a risky business it is inducting these modern kids into the sweet, deep, almost shameful habit of watching a day’s cricket. There’s the hope he might want to accompany me for years ahead; the fear he’ll be bored or repelled by the kind of people who do this. And this day is an event: it’s not just me and mine, but my Dad, who first brought me to Lord’s 36 years ago, will be sitting with us in the Grandstand. I bet he wears a jacket and tie.
Potentially tricky situations with children are best managed (I know, because I’ve got it wrong with three of them) with food. Just let the usual rules lapse, don’t insist on token fruit or the presence of a pure protein. Say ‘yes’, much more often than ‘no’. Duck the battles, sway away from the arguments like we hope to see Kohli later having to deal with Broad.
But no.1 son has started the day feeling nauseous. Stuffed with pizza and two bottles of coke from his friend’s 13th birthday party on Friday evening. He turns down breakfast, which means we’re away to Piccadilly promptly, but accepts a croissant, although nothing to drink, at the station. It’s wet as our early train leaves town and it stays wet for most of the journey.
“A coke. Can I have a coke?” gasps the boy as we arrive in Euston. I buy myself an apple. “Fancy one?” I check. But it’s the sugar and the fizz he needs and gulps in the taxi to the ground.
‘What will he think of Lord’s?’ I wonder of this place I cherish visiting. Will its atmosphere, its confidence sweep him away? We queue at the North Gate. Tickets, bag search, body frisk and into the bright light of Lord’s flashing off white awnings, stands and media centre. “Is that where the commentators sit?” he asks of its blank, arced rear.
I steer him to the nursery sightscreen, to make his first sight of the 200 year old ground, the iconic view of the Pavilion presiding over the wide open outfield. “It’s not at all as I imagined,” he offers inscrutably. And, just as he has done when I take him to see his side at the Eastlands/Etihad Stadium, “Can we go straight to our seats?” I concur, although I want to stride around, spot players, ex-players, maybe even old pals.
Into the Grandstand and no.1 son spots Grandad, standing guarding our seats. He’s wearing a suit and tie. There’s warm welcomes, as befits an event: “Your first visit to Lord’s. Lovely, fantastic.”
Play is only 15 minutes away, so I dip back under the Grandstand to get coffee, tea and, for no.1 son, a packet of ready salted crisps, while he recaps his season so far. His first season where he has shone more as batsman than bowler.
Back upstairs for the start of play and I realise it’s not just bright, it’s hot. Some men a row behind us are taking off their shirts, looking sweaty as though they’ve joined in the Indian team’s fielding warm-ups. It turns out some hospitality box dwellers had tapped their yellow and red sun shade, sending last night’s rain smacking onto the £90 per ticket hoi polloi below. That remains a threat to the lower Grandstand for the rest of the morning. Them upstairs also shoot champagne corks, but these clear us and reach the outfield, where they sit looking like objects, sometimes seen on cricket grounds in public parks, that should be picked up and disposed of in plastic bags.
At noon, Grandad hauls in the first beer of the day and sandwiches – cheese for no.1 son. “It’s got pickle all over it” he hisses at me at a volume just below his Grandfather’s sensory range, as though I have conspired to place preserves in the least acceptable locations. I offer to find a replacement, but the nausea of 7am, 200-odd miles north has returned.
By the afternoon, when weathermen warned of storms, the sky is wide and blue. I’m happily roasting under a straw hat, Grandad may be snoozing and no.1 son is getting bothered that the sweat may be showing on his back. He accepts the need for protection and wears my club cricket cap. His hunger is back and I take him to the Jamie Oliver food court for thick-cut chips. He holds the cardboard basket up and oscillates it while directing me to pump more and more ketchup on top. “Can I have some salt?” he knows to ask. “I’m not looking,” I know to answer on this day of dietary laxity.
Back in our seats and no.1 son is soon offering chips. That’s unusual. Maybe he isn’t feeling well, I wonder, until I see the skin of salt like the mucky froth along a harbour wall. He’s overdone the sodium chloride.
Into the evening session and although it’s late in the playing day it’s hours until I need to drive the car, so I resolve to have a third pint. A soft drink for my Dad and an order for hot chocolate for no.1 son. “Will it be too hot? How long will I need to wait?”
“After Anderson’s next over, give it a try.”
“No, Stokes is still bowling. You could try dipping your finger in.”
“Oww. Why didn’t you make me wait an over?”
Grandad has left and we make a trip to the Lord’s Shop. “Is it good?” he wants to know. I sway my head as I do with a high percentage of the closed questions my kids fire at me.
No.1 son ponders buying a ball with the Lord’s logo stamped on it, then we hear a sudden, sharp cheer, with many many voices layered on top. Looking up at the ‘live coverage’ on the TV screens in the shop and Plunkett is at the top of his run-up. But the wicket falls as we hear the crowd clap the Indian captain off the field. Kohli, the player no.1 son and I have discussed most, is taking his guard on the screen when there’s more abrupt roars. Those of us caught in the shop chuckle as we wait to see the moment of peak excitement that we’ve sacrificed for a bit of retail distraction. It’s a good one, as Kohli waves on a ball into the top corner of his off-stump. The hat-trick ball, umistakeably a dud from the lowing noises we hear, 30 seconds before we see a harmless ball sail wide of Kumar’s stumps.
Ten minutes before close of play, we stand and leave our seats. I, childlike, I suppose, try to watch a few more balls between the heads of the spectators sitting in the Compton Lower, as we follow the concourse around to the St John’s Wood Road. Gently, not wanting to provoke a pressured response, I ask no.1 son what he thinks of Lord’s. “There are too many gaps between the stands. It’s not like a stadium.” I nod. He’s right, it isn’t like a stadium.
At Euston, we head to Marks and Spencer, where we might find croissant. They’re sold out and wearily he explains we should go to one of the station pastry vendors. At some French sounding franchise, he makes a Kohli-like last second recalculation and orders a slice of pizza. Aboard the train, having removed grilled tomato and taking two bites, he declares it disgusting and sits ruing not selecting pastry’s forward-defensive: the croissant.
Two and a half hours later and we’re through the front door. No.1 son, keeps going straight through to the kitchen, bypassing his Mother calling out welcomes from the living room. He’s at the toaster, grabbing butter from the fridge, finding food that fits.
Although we spent 15 hours together, I can only really piece together what my son thought of the experience: good.. the bowling was fast.. a bit boring at times.. not like a stadium.
And I got to see somewhere I know well and hold dear through someone else’s eyes. And what I’ve learnt is that cricket grounds would be even better places if they served toast.